Building a Lash Client Portfolio
Building a Lash Client Portfolio: 5 Steps Guide for Lash Artists
Why You Should Be Building a Lash Client Portfolio
In the beauty industry, visual proof builds credibility. Clients want to see real results before booking an appointment, and a well-organised portfolio tells them: “I’m skilled, I’m professional, and I deliver.”
A portfolio helps:
Build client trust
Attract bookings through Instagram, your website, or word of mouth
Document your growth and consistency
Show versatility across lash styles (classic, hybrid, volume, etc.)
Step 1: Start with Friends, Family or Models
When you’re just starting out, don’t wait for paying clients. Reach out to friends, family, or offer model sessions at a discounted rate (or free) in exchange for permission to use photos, just this step will help you building a lash client portfolio in no time.
✔ Pro Tip: Always get written consent for using someone’s image in your portfolio and marketing.
If you’re already experienced, look back through past clients and ask for permission to use their photos — even a few good shots can jumpstart your portfolio.
Step 2: Focus on Quality Over Quantity
Your lash portfolio isn’t about flooding people with images — it’s about creating an experience.
👉 Focus on showing:
- Clear before and after photos
- Variety in eye shapes and lash styles
- Close-ups with clean lighting and no filters
- Neat lash lines, proper isolation, and styling
📸 Use a good camera or high-quality smartphone with natural lighting or a ring light. Keep the background neutral and avoid distractions like cluttered beds or poor lighting.
Step 3: Organise by Style & Eye Shape
Make it easy for clients to see what suits them.
👉 Organise your images by:
- Lash Style (e.g. Classic, Hybrid, Volume, Wispy)
- Curl Type (e.g. C curl, D curl)
- Eye Shape (almond, hooded, round, etc.)
This shows that you understand lash mapping and can tailor your services to individual clients, a huge trust booster!
Step 4: Create a Digital & Physical Version
👉 Online portfolio ideas:
- Instagram Highlights (labelled by style)
- A dedicated Portfolio page on your website
- Google Drive folder with permission-based links for clients
👉 In-studio ideas:
- Print a small lookbook for new clients to browse while waiting
- Display framed photos at your lash station
Having both digital and physical versions builds a consistent brand presence and adds professionalism to your service.
Step 5: Keep It Fresh & Include Testimonials
Your portfolio isn’t a one-time project, it should evolve with your skills.
👉 Update it regularly with:
- New lash styles or techniques
- Seasonal looks (e.g. natural spring lashes, glam holiday lashes)
- Happy client testimonials with permission
Even a short message like “I’ve never had lashes this natural and long-lasting before!” under a photo gives new clients confidence in booking you.
Your work is your signature — sign it with excellence.
What to Avoid
✋ Using heavily filtered images, clients want realistic results
✋Showing only one lash style, show range
✋ Posting images with irritation or messy lash lines
✋ Forgetting to clean glue residue or eye pads before snapping a photo
Remember: your photos represent your brand.
I hope you have found this article on ‘Building a Lash Client Portfolio useful. If you can, please leave us a comment or send us a question.
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